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English B · 2017 · November · Paper 1 · HL · Insert / booklet

English BInsert / booklet2017HLNovember

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This insert / booklet is listed under English B in the 2017 examination archive. Its catalogue level is HL. The catalogue session is November. The information below helps you identify the document before opening the complete PDF. Subject, year and session labels come from the archive catalogue; the original cover remains the reference if a label differs. A file is not automatically suitable for your current syllabus simply because its subject name matches.

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Text booklet – Instructions to candidates • Do not open this booklet until instructed to do so. • This booklet contains all of the texts required for paper 1. • Answer the questions in the question and answer booklet provided. Livret de textes – Instructions destinées aux candidats • N’ouvrez pas ce livret avant d’y être autorisé(e). • Ce livret contient tous les textes nécessaires à l’épreuve 1. • Répondez à toutes les questions dans le livret de questions et réponses fourni. Cuaderno de textos – Instrucciones para los alumnos • No abra este cuaderno hasta que se lo autoricen. • Este cuaderno contiene todos los textos para la prueba 1. • Conteste todas las preguntas en el cuaderno de preguntas y respuestas. 1 h 30 m English B – Higher level – Paper 1 Anglais B – Niveau supérieur – Épreuve 1 Inglés B – Nivel superior – Prueba 1 Thursday 2 November 2017 (afternoon) Jeudi 2 novembre 2017 (après-midi) Jueves 2 de noviembre de 2017 (tarde) 8 pages/páginas © International Baccalaureate Organization 2017 N17/2/ABENG/ HP1/ENG/TZ0/XX/T 8817 – 2226 Text A Create your new noise: use radio adverts to target teens 5 10 15 20 25 30 35 We are New Noise Audio, a UK-based music production house who specialise in producing high quality, bespoke music for radio, television and online campaigns worldwide. As the autumn sets in, one thing is on the minds of young teens – GOING BACK TO SCHOOL. Many higher education institutions are trying to capture the minds of those teenagers and young adults who aren’t quite sure about which path to take in terms of studying and careers, so they are approaching us to help them with their advertising campaigns. Does radio advertising still work? Due to a reported decrease in the percentage of radio listening fi gures for 16–24 year olds, many businesses nowadays are of the opinion that it’s not worth advertising to teenagers. However, these reports also show that radio advertising targeting teenagers does work. It is still a proven method of attracting new business, and we’ve found that advertising higher education places is a good way of reaching potential attendees. Consider the numbers: UK Government statistics show that young
File information
Subject
English B
Document type
Insert / booklet
Year
2017
Session
November
Level
HL
Paper
1
Examination zone
Not labelled in the archive
Language
English
File size
949 KB
Pages
8
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