Business management · 2003 · November · Paper 1 · HL · Markscheme

MARKSCHEME November 2003 BUSINESS AND MANAGEMENT Higher Level Paper 1 18 pages N03/370/H(1)M+ INTERNATIONAL BACCALAUREATE BACCALAURÉAT INTERNATIONAL BACHILLERATO INTERNACIONALc SECTION A [6 marks] 1. (a) With reference to the case study select, with justification, three key characteristics that you believe should be included in a mission statement for Rainbow Club Ltd. Key characteristics may include: y working with the community, e.g. local schools y commitment to junior ice hockey and developing individual talent y equal opportunities e.g. disabled groups, male and female y global outlook and international players competing on the world stage y aiming to be the best ice hockey team in the country and possibly the World – national and international excellence y exploring the boundaries of technology and access to multimedia platforms y entertainment and value for the fans of the club. Mission statements need to be rooted in r eal action and evidence of intention. The ideals must be put into practice. There is good supporting evidence for the Rainbow Raiders claiming that they are a positive force in the community. They work with males and females and the disabled and integrate within the local community, through work with local schools. They can certainly claim they are in search of excellence as they have been winners of the League four times out of the last six years. They are definitely aspiring to reach a global market and are employing internationals in their teams. They have signed agreements with multinational media and Internet companies to provide multimedia access to the club and its activities. The guiding hand or philosophy would be to develop these further through all their activities. [5 to 6 marks] Three relevant and important characteristics are identified and justified by reference to the case study. The choices would be appropr iate as the basis for a mission statement and philosophy of action. [3 to 4 marks] The answer is relevant but one char acteristic may be mi ssing, undeveloped or unjustified. For [4 marks] two characteristics should be fully justifie d and related directly to the facts of the case study. [1 to 2 marks] The answer