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Business management · 2011 · Paper 1 · HLSL · Case study

Business managementCase study2011SL & HL

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This case study is listed under Business management in the 2011 examination archive. Its catalogue level is SL and HL. The information below helps you identify the document before opening the complete PDF. Subject, year and session labels come from the archive catalogue; the original cover remains the reference if a label differs. A file is not automatically suitable for your current syllabus simply because its subject name matches.

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M&N11/3/BUSMT/BP1/ENG/TZ0/XX/CS BUSINESS AND MANAGEMENT CASE STUDY: REACH OUT For use in May and November 2011 I NST r UCTI o NS T o C a N d I da TES • Case study booklet required for Higher Level Paper 1 and Standard Level Paper 1 Business and Management examinations. 2211-5001 ; 8811-5001 9 pages © International Baccalaureate organization 2010 M&N11/3/BUSMT/BP1/ENG/TZ0/XX/CS 2211-5001 ; 8811-5001 – 2 – Reach Out 5 10 15 20 25 Laura Chan Laura Chan’s life changed dramatically in December 2009 when her three-year-old son, Toby, was diagnosed with autism. Autism affects how a person communicates and interacts with others, and one child in a hundred is affected by the condition. Laura was therefore surprised to find out that, in her country, the government provided very little help to families of children with autism. There was no system of free medical support; private therapists could charge up to $100 per hour for a visit to a newly diagnosed child. Laura was very worried. She knew that she could not afford these charges because of her low income. She felt it was unethical that private sector companies were taking advantage of some families. This could result in some children with autism being excluded from early treatment. Through the use of new technology social networking sites such as Facebook and Twitter, Laura created an informal network of families in the same situation. She created an online support forum where parents could share experiences and exchange information. She started writing a blog, describing her daily successes and difficulties with Toby. By March 2010, her blog received thousands of visits every day. Many families e-mailed Laura to thank her for raising awareness of autism or to ask her for advice. Her blog had become a medium for social marketing. Moderating the forum and replying to e-mails was becoming very time-consuming. Laura was not sure how she could keep up with her online activities whilst looking after Toby and working part-time as a supermarket cashier in a nearby town. Then she received a phone call from Neil Johnson. Neil Johnson Neil Johnson previously worked in both the public sector and the private
File information
Subject
Business management
Document type
Case study
Year
2011
Session
Not labelled in the archive
Level
SL & HL
Paper
1
Examination zone
Not labelled in the archive
Language
Not labelled in the archive
File size
321 KB
Pages
9
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