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Business management · 2009 · Paper 1 · HLSL · Case study

Business managementCase study2009SL & HL

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This case study is listed under Business management in the 2009 examination archive. Its catalogue level is SL and HL. The information below helps you identify the document before opening the complete PDF. Subject, year and session labels come from the archive catalogue; the original cover remains the reference if a label differs. A file is not automatically suitable for your current syllabus simply because its subject name matches.

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M&N09/3/BUSMT/BP1/ENG/TZ0/XX/CS BUSINESS AND MANAGEMENT CASE STUDY: LES MAISONNETTES For use in May and November 2009 INSTr UCTI o NS To Ca Nd Ida TES  Case study booklet required for Higher Level Paper 1 and Standard Level Paper 1 Business and Management examinations. 2209-5001 ; 8809-5001 10 pages © International Baccalaureate organization 2008 M&N09/3/BUSMT/BP1/ENG/TZ0/XX/CS 2209-5001 ; 8809-5001 – 2 – 5 10 15 20 LES MAISONNETTES Les Maisonnettes (literally: “the little houses”) is the name of Sophie Lagarde’s socially responsible business. It is located in southern France near Millau, in a semi-mountainous region which is becoming increasingly popular with both national and international tourists as a new motorway has been constructed, linking this region to Paris. A regional airport is due to be completed in 2010 serving the low-cost UK airline, Fly-Fare. History In 2001, Sophie’s parents ran a small grocery shop in St Germain. However, the construction of a new motorway led to a decrease in sales as passing trade dropped. Concerned about the lack of income, Sophie’s parents investigated possible new ventures to provide income for their retirement. After much searching they found a plot of land with a number of derelict barns, 15 minutes away from St Germain. Sophie’s parents realised that running the village shop in St Germain and developing this new venture ( Les Maisonnettes ) was not possible. After much deliberation they felt that Sophie, their daughter, would be better able to make it a success. Sophie was happy to take ownership of this venture. After discussions with her local bank and Chamber of Commerce, Sophie took out a €300 000 loan, which will be fully repaid in spring 2026, to fund the venture. This loan enabled her to buy the plot of land and to convert each of the three barns into two cottages suitable for tourist accommodation. Each cottage is composed of two bedrooms. The original farmhouse was developed into a restaurant. All buildings have retained their traditional French style. The local builders restored the buildings to a very high quality; guests always comment on the beautiful interior design. Photographs of
File information
Subject
Business management
Document type
Case study
Year
2009
Session
Not labelled in the archive
Level
SL & HL
Paper
1
Examination zone
Not labelled in the archive
Language
Not labelled in the archive
File size
335 KB
Pages
10
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