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Business management · 2001 · Paper 2 · SL · Markscheme

Business managementMarkscheme2001SL

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Resource overview

This markscheme is listed under Business management in the 2001 examination archive. Its catalogue level is SL. The information below helps you identify the document before opening the complete PDF. Subject, year and session labels come from the archive catalogue; the original cover remains the reference if a label differs. A file is not automatically suitable for your current syllabus simply because its subject name matches.

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MARKSCHEME November 2001 BUSINESS AND ORGANISATION Standard Level Paper 2 15 pages N01/370/S(2)M INTERNATIONAL BACCALAUREATE BACCALAURÉAT INTERNATIONAL BACHILLERATO INTERNACIONAL [6 marks] 1. (a) Explain, with an example, each stage of the product life cycle shown in Figure 1. [4 to 6 marks] Each stage is explained with appropriate examples. [1 to 3 marks] Each stage is explained. [4 marks] (b) Explain four strategies that ‘Cigalot’ might adopt to extend the life of Cyggies. [1 mark] for each strategy. Strategies include new consumers/product development/new promotion/new distribution/new packaging. [5 marks](c) Assess the ethical issues of the Financial Director’s proposal. Ethical issues include : promoting a product w ith alleged health risks in countries with few resources, poor education. The opportunity costs of this expenditure are greater than in rich countries ( e.g. extra burden on the health serv ice) and consumers are not as informed as in rich countries. [4 to 5 marks] Ethical issues are assessed. [1 to 3 marks] Ethical issues are only described. [5 marks](d) Discuss the potential problems associated with diversification. Candidates might refer to: ! financial costs; ! lack of focus; ! lack of expertise; ! problems of spreading too thin. Candidates that use the General Electric screen or similar techniques will achieve marks in the top markband. [4 to 5 marks] Analyses risks of diversification. [1 to 3 marks] Describes risks of diversification. – 3 – N01/370/S(2)M
File information
Subject
Business management
Document type
Markscheme
Year
2001
Session
Not labelled in the archive
Level
SL
Paper
2
Examination zone
Not labelled in the archive
Language
Not labelled in the archive
File size
271 KB
Pages
14
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